Re-branding something Nu.
When we decided to upgrade our look, it was obvious we had to start at the logo. Over the years our
two space / power-range esque characters that represented our team became old and rusty. We knew we had to get our mascot to a look that represented the style and feel our favorite chant... "Smooth, Cool, and Creative". We took a weeks going back and forth on various helmet designs that where more modern and had a simple and clean feel to them...just in case we decide to get the helmet made for wearing one of these days! We finally agreed on the deep red helmet with a simple black visor and antenna as seen above. We took it a step futher and gave our space guy a body for various promotion purposes.
Next, we took the two dots from the two "i's" that are in "NuTastic Designz", and we placed them on chin of the space helmet, as well as above the "n" in "NuTastic", to represent the duo of our team. This was a small change, but one we felt was kind of cool in an easter-egg type of way.
We then simplified our color palette even more than it previously was. We decided to go with a deep red (which replaced the maroon), white, grey, and black. We did away with the maroon and orange color that were part of our old ways. These new colors and character logo became intertwined with our new business cards and promotions as we began the re-brandind campaign in January.
