1. The 5 Second Rule
Remember that you have five seconds to capute a users attention when they enter to your site. The back button is the world wide favorite button of users on the web. If a user can't tell what your about and find what they need right away, he or she will exit stage left. Make sure your site features compelling content that draws visitors in and gives them reasons to stay.

2. Keep it Fly, Keep It Fresh
The one is simple...don't let your site become outdated. The saying that "Content Is King" is true, make sure you keep your information up-to-date. Also, if your site looks like this ... time for a re-design. Your site is the face of your business to the world wide web, make sure you dress it nice for the occasion.

3. Be Social
Social media is one of the best ways to build loyalty and establish a brand voice. Make it easy for your audience to share your content by integrating social media into your web design.

4. Keep SEO in Mind
Make sure your site is as optimized as possible for Search Engine Optimization (SEO). Jot down common terms you want to use throughout the site, words that reflect the purpose of your site and business. Use them in the appropriate titles, tags, url links, etc. to increase your website rank in search results.

5. Build Trust
Leverage positive experiences, customer services, testimonials, and more to build brand laoyalty. This tip goes beyond just your website, your connection with your customers will drive your business online and offline.